First content post, woo-hoo! For this joyous occasion, I’ve decided to write about the optimal times to post content on social media. This is not the first time this topic has come up, and it will definitely not be the last. If one searches for the best times to post, you’ll probably find numerous different sources and infographics on the subject. But what’s interesting is that no two are exactly alike. With this in mind, I’ve decided to take the first two popular infographics I found and merge them into a general guideline. However, before I go into the specifics, allow me to give a little spiel about why social media is important for PR professionals.
Social media has become ingrained into our culture. It’s now the number one activity online and as such, PR professional should know social media like the back of their hand. When using social media, the PR professional should be authentic, transparent, and strive for a two-way symmetrical communication model. Social media not only provides more opportunity to facilitate discourse between an organization and their publics, but also offers innovative ways to conduct PR related work, such as social press releases. Social media is adapting and evolving everyday, and it’s crucial for a PR professional to stay current. So without further adieu, here’s what I found in a nutshell. If you fancy visuals, which you probably do, then you’ll find the two infographics linked at the bottom of the page.
- Best Times: Weekdays from 6am-8am and 1pm-5pm
- Worst Times: Weekdays from 8pm-8am and Weekends in general
- So here is where I can’t really generalize the two infographics. So I’ll just post both of their takes.
- Social Caffeine Infographic
- Best Times: Mondays-Thursdays from 1pm-3pm
- Worst Times: 8pm-9am. Avoid posting after 3pm on Fridays
- Fannit Infographic
- Best Times: Weekends from 1pm-3pm
- Worst Times: 8pm-8am
- Best Times: 9am-11am
- Worst Times: 6pm-8am
- Best Times: Tuesday- Thursdays from 7am-9am and 5pm-6pm
- Worst Times: Monday/Friday from 9am-5pm
- Best Times: Saturday, 2pm-4pm and 8pm-1am
- Worst Times: 5pm-7pm
- Best Times: Monday, Friday, and Saturday at 11am
- Worst Times: 11pm-8am
Now that you know the optimal times to post content, I think it’s also important to note that these times aren’t the “be-all and end-all.” It’s quite possible these times don’t fit your publics at all. But I do think it’s wise to use these times as a baseline for pushing out your content. Just be sure to run analytics so you can adjust fire if needed. On top of this, I recently read an interesting blog post from Curator PR, a Seattle based public relations firm. The blog discussed why post timing isn’t the most important factor for publishing content on social media. Basically, by just looking at the timing aspect of posting, you might miss one crucial factor – your actual content. Yes, optimal posting times can really help reach a broader audience, but if the content is subpar, then the post is virtually useless. Content should be engaging and compelling. Once that box is checked, then move on to the optimal post times.
- Fannit Infographic - http://www.mediabistro.com/alltwitter/social-best-times-post_b49546
- Social Caffeine Infographic - http://www.entrepreneur.com/article/226973
- Curator PR Blog Post - http://curatorpr.com/social-media/why-you-should-move-beyond-best-times-to-post